Short answer: most Wix sites that don't appear on Google are either too new for Google to have found yet, have indexing switched off somewhere, or were never connected to Google Search Console. Work through the nine checks below in order. The first five take a few minutes each and solve most cases.
Before you start, separate two different problems. "My site isn't on Google at all" is an indexing problem: Google hasn't added your pages to its index. "My site is on Google but nobody finds it" is a ranking problem: your pages are indexed but appear too far down for the searches you care about. Checks 1 to 8 are about indexing. Check 9 is about ranking.
1. Check how you're searching
Type site:yourdomain.com into Google, using your real domain. This lists the pages Google has indexed from your site. If you see results, your site is on Google, and the issue is ranking, so skip to check 9.
Also try your exact business name. A new site often appears for its own name well before it appears for a general search like "plumber in Raleigh". Searching from your own browser can also show results shaped by your history, so a private window gives a cleaner picture.
2. Give a new site a little time
Google has to discover a site before it can index it. For a brand-new domain with no links pointing to it, that can take anywhere from a few days to a few weeks, and there's no fixed schedule. You can speed things up with checks 6 and 7, which tell Google directly that your site exists. If the site launched months ago and still shows nothing for a site: search, something is blocking it. Keep going.
3. Make sure the site is published on a connected domain
Changes in the Wix editor don't go live until you click Publish. Open your site in a private browser window to confirm the live version is what you expect.
Then check the address. Sites on a free Wix address can be indexed, but Wix's own help center says connecting to Google Search Console through Wix requires a Premium plan and a connected domain. A business site should be on its own domain anyway: it's easier for customers to remember and to trust.
4. Check the site-wide indexing setting
Wix has a site-wide setting that tells search engines whether they may index the site. It lives in the SEO & GEO area of your dashboard, under SEO Settings. If it's off, Google is told to stay away from every page. It's sometimes switched off while a site is being built and never switched back on. Turn it on and publish.
5. Check that individual pages aren't hidden
Each page also has its own setting. In the editor, open a page's SEO settings and check that the page is allowed to be indexed. It's common to find a services page or a location page that was hidden from search by accident.
Pages behind a password or limited to site members won't appear on Google either. That's expected, but make sure your important pages aren't among them.
6. Connect Google Search Console
Google Search Console is Google's free tool for site owners. It shows which of your pages are indexed, which aren't, and why. The easiest way to connect a Wix site is Wix's SEO Setup Checklist in the SEO & GEO dashboard: it verifies your site with Google and submits your sitemap for you.
Wix creates a sitemap automatically at yourdomain.com/sitemap.xml. Once Search Console is connected, check the Sitemaps report to confirm Google has read it.
7. Inspect the pages that are missing
In Search Console, paste a page address into the URL Inspection bar at the top. Google tells you whether that page is indexed and, if not, why. Wix's Site Inspection tool in the SEO & GEO dashboard shows the same Google data inside Wix. The statuses you'll most often see:
- Excluded by 'noindex' tag: something is telling Google not to index the page. Go back to checks 4 and 5, then check 8.
- Discovered, currently not indexed: Google knows the page exists but hasn't crawled it yet. Common on new sites; often resolves with time and better internal links.
- Crawled, currently not indexed: Google looked and decided not to index it for now. This often points to thin or duplicate content. See check 9.
- Duplicate or alternate page: Google chose a different version of the page as the main one. Check that each page has distinct content.
When a page is fixed, use "Request indexing" in URL Inspection to ask Google to look again.
8. Check robots.txt and custom code
Wix includes a robots.txt editor in its SEO tools. A robots.txt file tells search engines which parts of a site they may crawl. The default is fine for most sites; problems come from custom rules someone added. If you see a line like Disallow: / under User-agent: *, that blocks the whole site.
Also check any custom meta tags or code added to the site's head, often by a previous developer or an app. A stray noindex tag or a canonical tag pointing at a different domain can quietly keep pages out of Google.
9. If you're indexed but not found, give Google a reason to rank you
Once your pages are indexed, ranking depends on how well they match what people search for and how much Google trusts them. The issues we see most often on Wix sites:
- Titles that don't say anything. A homepage titled "Home" tells Google nothing. Put your main service and area in each page's title.
- One page for everything. A single "Services" page can't rank for five different services. Give each main service its own page with real, specific text.
- Text inside images. Google reads text, not words baked into a banner image. Keep important words as real text.
- Slow mobile pages. Large images, autoplay video and unused apps make pages slow on phones.
- No local signals. For a local business, a complete Google Business Profile with the same name and details as your site matters a great deal.
- No links from anywhere. A new site with no mentions elsewhere has little to show it's trustworthy. Local directories, suppliers and associations you really belong to are a good start.
None of this guarantees a ranking. Nobody can promise that. But it removes the reasons Google has to overlook your site.
A quick order of work
- Run a
site:search to tell indexing problems from ranking problems. - Publish, connect your domain and switch on site-wide and page-level indexing.
- Connect Search Console through the SEO Setup Checklist and confirm the sitemap.
- Inspect missing pages and fix what the status tells you.
- Then work on titles, service pages, speed and your Google Business Profile.
Once the site is indexed, our Wix SEO checklist covers everything else worth checking. If you'd like to understand the platform side, read is Wix good for SEO?. If you'd rather have someone run these checks for you, that's exactly what our free site overview covers, and it's what we fix in a Wix SEO redesign.