Short answer: there's no single going rate. Redesign quotes vary widely depending on who does the work, how many pages you need, who writes the words and how much custom functionality is involved. What matters more than the headline number is what's included, especially SEO, and what you'll keep paying afterwards. Our own price is $1,000 one-time for a Wix or WordPress website + SEO redesign, then $100/month (optional).
This guide won't give you a table of invented averages. Instead it explains what actually moves the price, so you can judge any quote you get, including ours.
A public reference point
If you want published ranges, WebFX, a large US agency, publishes typical redesign prices by provider type (agency, freelancer and in-house) on its website redesign pricing page. It also lists the factors it prices on, such as site size, design complexity, functionality, integrations, copywriting and ongoing marketing. It's a useful way to see how agencies think about price, even if your project is much smaller.
What drives the price
Number of pages
Every page has to be planned, designed, written, built and checked. A five-page site and a fifty-page site are different projects. Before you ask for quotes, list the pages you have and the pages you need, especially one page for each main service and area you cover.
Who writes the words
Copy is often the slowest part. If you supply finished text, the price drops; if the designer writes it, it rises. Ask whether writing is included and whether it's written for search, not only for looks.
Template or custom design
Starting from a good template on your existing platform is faster and cheaper than a fully custom design. For most small businesses a well-adapted design is enough: what customers notice is whether the site is clear, fast and easy to contact you from.
Features
Online booking, a store, member areas, custom forms and integrations with other software all add work. Make a list of what the site must do, not just what it should look like.
SEO and migration care
A redesign that changes page addresses without redirects can lose the search traffic you already had. Proper SEO work (titles, descriptions, headings, structured data, redirects, Search Console setup) takes time. Some quotes include it; many treat it as an extra.
Who does the work
Agencies, freelancers and DIY all price differently, as the WebFX page shows. Larger agencies carry more overhead and usually take on bigger projects. That's not good or bad; it's a fit question.
What a redesign should include
Whatever the price, a redesign for a small business should normally cover:
- A layout that works on phones first, with clear calls to action
- Page titles, meta descriptions, headings and image alt text for every page
- A separate page for each main service
- Speed fixes: properly sized images and no unused apps or plugins
- Structured data describing your business
- Redirects for any page whose address changes
- Google Search Console and sitemap setup
- Working forms, tested
- A way for you to edit the site yourself afterwards
If a quote leaves out the SEO items, ask why. A good-looking site nobody can find doesn't do its job.
Costs that aren't the designer's
Some costs are billed by other companies, whoever designs your site. Budget for them separately:
- Your platform plan or hosting. Wix plans are billed by Wix; WordPress hosting by your host.
- Your domain name, renewed yearly.
- Paid apps, plugins or themes, some of which renew yearly or monthly.
- Business email, if it isn't included elsewhere.
- Photography or stock images, if you need new ones.
A clear quote tells you which of these you'll pay and to whom.
One-time price or monthly retainer?
Some providers charge a one-time project fee. Others fold the redesign into a monthly retainer with a minimum term. Neither is wrong, but compare them over the same period, and check what happens if you stop paying: do you keep the site? Can you edit it yourself?
Ongoing work is worth paying for when there's real work to do: regular updates, new pages, monitoring. It's not worth paying for indefinitely just to keep access to your own site.
How to compare quotes
Ask every provider the same questions:
- What exactly is included, page by page?
- Is SEO included, and what does that mean in practice?
- Who writes the copy?
- Will existing page addresses be redirected?
- Can I see the design before I pay in full?
- Will I be able to edit the site myself, and who owns the account?
- What will I pay after launch, to you and to anyone else?
Red flags
- Guaranteed rankings. Nobody controls Google. A guarantee is a sales line, or a sign of risky tactics.
- No written scope. If it isn't written down, it isn't included.
- You don't own the site or account. Make sure the site and domain are in your name.
- No mention of redirects on a site that already gets search traffic.
What we charge, and why it's flat
We redesign Wix and WordPress sites only, and we're paired with AI: it does the hours-heavy work of crawling pages and drafting titles, descriptions and structured data, and a person reviews every change. That focus is how one flat price covers the design and the SEO.
- $1,000 one-time for the full website + SEO redesign.
- $100/month (optional) for small updates, a monthly SEO and site health check and a short note on what we did. Cancel anytime.
- A free written overview first, then a free preview of your redesigned site before you pay anything.
Your platform plan, domain and paid apps stay billed by those providers. If your site is on another builder, contact us about moving it to Wix or WordPress.
Related reading: one-time SEO vs monthly SEO, how to redesign without losing rankings, and why a website gets visitors but no leads.